Choosing the iPhone 7 is tougher than in the past
It’s a great phone, but where’s my headphone jack?
James Bareham
At a glance, you’d be hard-pressed to tell Apple’s new
iPhone 7 and 7 Plus models, which go on sale Friday, from their 2015 and
2014 counterparts. They look almost identical, and are the same sizes.
But once you get your hands on them, the differences are clear: better
cameras, longer battery life, water resistance, doubled memory at
essentially the same prices, and more.
Oh, and upon closer inspection, you’ll notice something
else: the disappearance of the age-old, standard, perfectly fine audio
jack that fits every earbud and headphone you own. Yeah, I know. I’m not
crazy about that change either.
I’ve been using both the 4.7-inch iPhone 7 and the
5.5-inch iPhone 7 Plus for nearly a week, equipped with the
much-improved iOS 10 operating system (which will be available for older
models as well starting today). And I’m impressed. But I’m also
annoyed. And impatient. All at the same time. Let me explain.
The impressive
The most important thing about the 2016 iteration of the
iPhone is that, overall, it takes a truly excellent smartphone and makes
it significantly better in a host of ways, even without overhauling the
exterior design, and despite the removal of the standard audio jack.
From Apple’s usual long list, I’ve picked five big improvements that impressed me most.
First, Apple is doubling the memory at every price point
on both models, starting with 32GB at the low end ($649 for the smaller
iPhone 7) and going all the way to 256GB ($969 on the costlier iPhone 7
Plus). The increase in base memory is long overdue, but it’s great to
see higher memory at essentially the same prices on costlier models (the
larger Plus costs $20 more this year than last).
Then, there’s battery life. Apple claims it’s adding two
hours of battery life between charges to the smaller model, and one hour
to the bigger one. This is mainly because of a bigger battery plus a
clever new processor, which uses low-power cores for routine phone
functions and only kicks in high-power cores when needed.
Battery life on phones is notoriously hard to test,
because it depends so heavily on what you’re doing, and on how hard the
phone has to work to find a strong cellular or Wi-Fi connection. Still,
in my short test period, on both coasts, the new iPhones had great
battery life.
The bigger Plus easily turned in 13–15 hour days, often
with power left in the tank, doing a wide variety of tasks. For
instance, my test iPhone 7 Plus was at just a few minutes shy of 14
hours with 14 percent left, when I got to my DC-area home after flying
from San Francisco and using the phone heavily on cellular networks, and
hotel, airport, and airplane Wi-Fi. That’s a scenario I usually find to
be a battery-killer, unless I charge. The smaller model was typically
in the 12–14 hour range, even after hours of streaming video and music.
Then there’s water resistance — the ability to withstand
being submerged in a toilet, sink, or puddle for long enough to fish it
out and still find it fully functioning. (Samsung phones have been water
resistant for a while.) I left an iPhone 7 submerged in a large mixing
bowl of water for about 20 minutes (it can go deeper and longer, Apple
says — 1 meter for 30 minutes). It was fine when I fished it out and
dried it off. No rice needed. The only effects were somewhat gravelly
sound quality for about 5 minutes, and an admonition not to charge it
for five hours thereafter.
James Bareham
Next, cameras. In my opinion, as a determined amateur who
has never bought expensive cameras, the iPhone already had the best
camera I owned. But Apple has redesigned it, with a larger, f/1.8
aperture that pulls in more light, a better flash, and the ability to
capture a wider range of colors. Yet that’s just the start. On the
smaller iPhone, the camera now has optical image stabilization, which
limits shaky shots — a feature available only on the larger model last
year.
And that costlier iPhone Plus now has two cameras, one a
wide-angle version and one a telephoto version. Through software, they
act as one single camera with easy, elegant controls. With just the tap
of a button labeled "2X," I was able to get vivid, detailed shots at
true 2x optical zoom, not the grainy digital zoom smartphone users have
been wise to avoid forever. For me, and I suspect many other average
folks, real zooming is a huge deal, bigger than some of the more
esoteric effects photo hobbyists might value. In fact, this beautiful
zooming dual camera is the first feature I’ve seen that might lure me to
a large-screen phone.
And then there’s the operating system. This isn’t a
review of iOS 10, which is a separate product from the iPhone 7. But,
since it comes with it out of the box, the two are wedded. And I found
almost every aspect of it to be faster and better. Lock screen
notifications and widgets, and the Control Center are more logically
organized and easier to use. Messaging, Maps, Music, News, and other
features are improved. And then there are small things: for instance, to
my surprise, the phone even automatically saved a map and directions of
where I’d parked my car.
The phone is also faster, its screen is brighter, and it
has stereo speakers. But I wasn’t wowed by these things in my testing.
You might be.
Apple has also replaced the home button with a
non-mechanical, non-moving button that uses a vibration "engine" to
simulate the feel of pressing a button. Three people I know said it felt
like the whole bottom of the phone, not just the button, was being
pushed. But it didn’t bother me, and it’s one less mechanical component
to break.
The annoying
What did bother me was the aforementioned removal of the
headphone jack. Yes, Apple has a long history of removing (and also
pioneering) standard components, going back to the removal of the floppy
disk from the first iMac in 1998.
I have often complained that Apple was acting too soon,
but I always agreed that the move made sense at some point, because the
displaced component (the floppy, the optical drive, the Ethernet jack)
were being used less and less and there was something better (optical
drives, the cloud, Wi-Fi) to replace them.
In this case, I see zero evidence that the 3.5mm audio
jack is being used less or has hit a wall. It’s happily transmitting
music, podcasts, and phone calls to many millions of people from many
millions of devices as you read this sentence. Apple says it needed
replacing to make more room for bigger batteries and other components.
I also don’t see that Apple has come up with a better
replacement. The company is clearly trying to move the whole industry
toward wireless audio, which has never been great due to patchy
Bluetooth connectivity, poor fidelity — especially for music — and
limited battery life.
James Bareham
As a transition, the iPhone 7 includes Apple’s familiar
white earbuds — and a free adapter — only with a Lightning connector at
the end instead of the standard audio plug. It sounds the same. But now
you can no longer charge your phone while making long phone calls or
listening to music without a bulky adapter or dock. I label that worse,
not better.
Apple says very few people do charge and listen at the same time. I respectfully disagree.
Next month, Apple will ship its take on wireless
Bluetooth earbuds — called AirPods — which it hopes will solve some of
the old wireless headphone woes and push the transition. Using a custom
chip called the W1, the sophisticated AirPods supposedly make Bluetooth
connections steadier and Bluetooth audio better. In my tests of
preproduction AirPods, they delivered on these promises. And I could
charge the phone while listening.
But the $159 AirPods only give you five hours of music
listening time and two hours of talk time between charges, though they
come in a handy little white case that provides 24 hours of additional
juice. Apple notes that it’s proud of those numbers and that a 15-minute
charge in the case gets you another 60 percent of rated battery life.
It adds that if you use only one AirPod for phone calls, and keep
swapping it out for a fresh one, you could talk on and on. Still, to me,
they impose a limitation that standard, wired earbuds don’t have.
(Note: during my testing one of the AirPods had trouble
holding a charge, so Apple swapped it out. It didn’t affect my tests of
connecting and listening, and, since the product isn’t due out until
late October, I can’t assume production units would have that problem.)
Not only that, but you have to charge the case
periodically. Oh, and they kind of look like white plastic earrings. So,
you should hope that’s your style, if you’re planning to buy them.
I’m sure the wireless earbud and headphone revolution is
upon us now, and that, in a few years, the battery life will double or
triple. For now, though, this Apple change of a standard component adds a
hassle to your phone use, whether you are wired or wireless.
It’s an annoyance and a negative.
The impatient
I am impatient for Apple to do a top-to-bottom redesign
of the iPhone, and the iPhone 7 isn’t it. Apple concedes this and
strongly suggests a dramatic redesign won’t appear until next year, the
iPhone’s 10th anniversary.
Let me stress: I am not for a redesign just for the hell
of it. There are good reasons to change the look and feel of the iPhone,
some of them evident in Samsung models. For instance, Samsung and
others manage to fit a large screen like the one on the iPhone Plus into
a smaller body and still squeeze in a big battery. But the iPhones
still have big footprints for their screen sizes and big top and bottom
bezels.
Another example: the iPhones still lack wireless or inductive charging. Adding that might require a redesign.
James Bareham
Bottom line
The iPhone remains an outstanding smartphone, and this
latest model makes it even better in many ways. And, unlike rival
Samsung, Apple isn’t beset with the very serious problem of exploding batteries. But the whole audio jack thing makes choosing the iPhone 7 more difficult than it might have been.
You won’t go wrong buying the iPhone 7 if you can
tolerate the earbud issue, especially if you’re on an installment plan
like Apple’s that just gets you a new iPhone every year. You could get
the iPhone 7 and then the big redesign next year, as long as you keep
paying the monthly fee.
But, despite the undisputed improvements, this new iPhone
just isn’t as compelling an upgrade as many of its predecessors. Some
might want to wait a year for the next really big thing — and maybe a
better audio solution to boot.

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